The quote in the attached Picture comes from our leader, Erik Ledin. At LBC, we are a team of coaches. Coaches manage people. Trainers manage programs. With proper coaching, the program is built to the client, where as trainers simply plug a client into a program.
We at LBC certainly play all the roles that a trainer plays. However, we also work with our clients on adjusting mindset and psychology. We as coaches work with you as an individual, and use programs simply as a tool in a larger toolbox. This is where a lot of the “mental fitness training” comes into play.
Any half-way knowledgeable fitness professional can write a decent program. However, it takes a true coach, with a certain skill set, to take an individual on a journey from point A to point B to reach their goals. Everyone is different: their needs, circumstances, schedules etc. You cannot just plug everyone into a template.
We pride ourselves on developing true relationships with our clients, getting to know them, what makes them tick, etc. Peoples long-term success is not due to a lack of “know how” or knowledge these days. Information is everywhere. A lack of success, in most cases, is due to someone not being able to get out of their own way. At LBC, that is exactly what we help people do-get out of their own way. We show people just how truly uncomplicated it is to get and maintain results.