Posts in the Category "Rants"


Opportunity Cost

“the unrealized flow of utility from the alternatives a choice displaces” (Frederick, Novemsky, Wang, Dhar, & Nowlis, 2009). I saw this on a blog yesterday (credit to Justin Kompf and Tony Gentilcore) and I thought it was great and “on point”. To reach (even maintain) health and physique goals, there are choices-a lifestyle design-which must.. Read more →




BMI is not for everyone

While BMI is a decent measure for sedentary individuals, the margin for error is significant for those of us that weight train and carry more muscle mass. It seems so silly to try and fit everyone into a chart of height and weight, yet people let this number ruin their day pretty frequently. All we.. Read more →


Application and compliance

Application and compliance. Erik and I talk about this a lot. I mean A LOT. So I figured I should write something up as application is one of my favorite area given I have done just about every diet in the world in my younger days. Yes, LBC follows a science-based approach. We pride ourselves.. Read more →


It’s your job to commit to your fitness goal

Making fitness a priority is YOUR job and mine is to support you in that decision by giving you the tools for success. That includes telling you what you NEED to hear, even when you don’t WANT to hear it. I feel for each one of my clients unique struggles. I am sympathetic to their.. Read more →