It seems to be the nature of “fitness marketing” – unrealistic claims in the hopes of making a sale, whether that be a product, a service or whatever. Take some of these “glute development transformations”. I’ve seen some pretty outlandish claims for glute development progress which all but defy what we know about average rates.. Read more →
STEPS FOR PHYSIQUE SUCCESS 1. Create some REALISTIC expectations of results (remembering that incredible physiques are built over YEARS not 12-week or even 6-month programs). 2. Develop a sustainable program that will bring about those results at the reasonable rate established above. 3. Follow that program. Consistently. For a long time. 4. If results are.. Read more →
I’ve always likened fat loss to swimming upstream in a raging river. The current of the “river” of our society is sweeping us towards weight gain over time. So if you want to lose fat, you’re doing to need to swim upstream against that current. Over time you may become a better swimmer so swimming.. Read more →
It is my job as a coach to expect more from you. I completely understand that fitness is not your #1 all the time. Everyone is tired, busy, etc. The bottom line is that YOU set a goal. You have a desire to change, and that takes work. Making fitness a priority is YOUR job.. Read more →
If you train long enough you’re eventually going to have an injury of some kind. Some of them will heal up quickly on their own and you’ll be right back to full strength and yet others may require a cast, brace, surgery, or rehabilitation. The point here though, is that just because you are injured.. Read more →
Having more muscle does burn more calories, but not nearly as many as most people would have you believe. While some would suggest that an extra pound of muscle will burn an additional 50 calories per day, the reality is that it will only burn 6. Yes, really. Though lifting weights is important and building.. Read more →